Harvard Business Review on Marketing (Broschiert) von Kevin L. Keller, Mannie Jackson, Akshay R. Rao   Synopsis: The "Harvard Business Review Paperback Series" is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing, these articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz. Rezensionen ansehen...   Angebote zu  Harvard ,  Business ,  Review  ab 1 Euro! Siehe auch folgende Artikel: Harvard Business Review on Brand Management von Erich Joachimsthaler Harvard Business Review on Advances in Strategy von Michael E. Porter Harvard Business Review on Corporate Strategy von David J. Collis Competitive Strategy. Techniques for Analyzing Industries and Competitors von Michael E. Porter Mehr zu  Management,  Marketing,  Business & Investing,  Advertising,  Marketing Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)